• Building 19

    31261 Dhahran

    Saudi Arabia

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20202024

Research activity per year

Personal profile

Research interests

Product Design, Interior Architecture, Human Factors, Wayfinding, Information design

Personal profile

Product/industrial design, ergonomics, anthropometry, interior architecture, architectural visual merchandising, information design and wayfinding design, graphic design, design execution & design management, Human Factors & 3d Human Scanning, 3d mesh modelling, editing & optimization, facial landmarking, aesthetic product design, customized product design, computer aided design.

Teaching

Associate Professor / HOD (Graphic, Interior, Product Design) / Director Design Studio) – (Feb 2022- Sept 2024)
School of Art & Design (SoAAD), Superior University, Lahore.
Key Responsibilities: (Head of Department, Teaching design subjects, Curriculum Development, Design of Academic
Roadmaps, Academic Quality Enhancement, Research for new potential programs and respective courses, Course Development, Strategic Planning, Research Lead, Design of Academic calendar & activities, Director of the spin off “Design Studio”, Project Handling, Project Management, Client Liaison, Project Execution, Leadership role)

Lecturer - (2010-2018) Department of Product & Industrial Design, University of Engineering & Technology, Lahore.
Teaching expertise/Subjects: (Product Design, 3D Modeling, Computer-Aided Design, History of Creative Art & Design, Photography, Advertisement Design, Ergonomics & Anthropometry, Design Philosophy, Interior Design Studio, Technical Drawing & Sketching, Model Making workshop, Research Methodology, Management skills for Designers, Professional Practice, Thesis Design) at undergraduate and post graduate level.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education

Education/Academic qualification

Bachelor, Bachelor in Product & Industrial Design, University of Engineering and Technology Lahore Pakistan

Award Date: 12 Oct 2024

PhD, Doctor of Philosophy (Design), School of Design, The Hong Kong Polytechnic University

Award Date: 27 May 2022

Master, Master in Interior Design, National College of Arts

Award Date: 12 Jan 2016

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