Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 12 Responsible Consumption and Production
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SDG 16 Peace, Justice and Strong Institutions
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Service recovery in the age of artificial intelligence
Abdullahi , M. S. (PI), Abbasi, G. (CoI), Frimpong, K. (CoI) & Omair, M. (CoI)
1/04/26 → 31/12/26
Project: Research
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Leveraging AI, Block-chain and Metaverse Technologies to Drive Sustainable Consumer Behavior: A Pathway to Climate Action and Responsible Consumption
Abbasi, G. (PI), Mughal, M. (CoI), Ali, A. (CoI) & Sohail, M. (CoI)
1/04/26 → 31/12/26
Project: Research
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Agentic AI Health Companions and Smart Services for Healthy Aging
Frimpong, K. (PI), Abbasi, G. (CoI) & Sohail, M. (CoI)
1/04/26 → 31/12/26
Project: Research
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The influence of Artificial Intelligence signals influencing healthcare practitioner’s adoption in Saudi-Arabia
Abbasi, G. (PI)
1/08/24 → 1/08/25
Project: Research
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The influence of Artificial Intelligence signals influencing healthcare practitioner’s adoption in Saudi-Arabia
Abbasi, G. (PI)
1/08/24 → 31/12/25
Project: Research
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Beyond convenience: how food delivery apps shape value, loyalty, and well-being in four emerging markets
Osakwe, C. N., Abbasi, G. A., Elgammal, I. M. Y., Mustafa, M. H. M. & Zhani, N., 8 Jul 2026, In: International Journal of Quality and Reliability Management. 43, 7, p. 2009-2037 29 p.Research output: Contribution to journal › Article › peer-review
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From click to commitment: unpacking perceived usefulness and affective commitment in food apps across markets
Abbasi, G. A., Elgammal, I., Osakwe, C. N. & Ravichandran, S., 2026, (Accepted/In press) In: Journal of Marketing Theory and Practice.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Technology that listens, privacy that protects: A multi-method study of voice-based digital assistants- a moderated mediation perspective
Abbasi, G. A., Aug 2026, In: Computers in Human Behavior Reports. 23, 101242.Research output: Contribution to journal › Article › peer-review
Open Access -
Understanding consumer frustration: analyzing airline revenge, boycott, and avoidance behaviors through PLS-SEM and ANN methods
Ali, F., Annaraud, K., Nanu, L., Abbasi, G. A. & Alotaibi, S., 2026, In: Journal of Marketing Theory and Practice. 34, 3, p. 559-576 18 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
What consumers feel, not what they are told: reframing the drivers of augmented reality purchase intention—a PLS-SEM, ANN, and NCA approach
Herzallah, D., Abbasi, G. A., Muñoz-Leiva, F. & Liébana-Cabanillas, F., 2026, (Accepted/In press) In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review