Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where Raouf A. Rather is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Antecedents and consequences of social media use in sales: a meta-analysis
Ladeira, W. J., de Oliveira Santini, F., Lim, W. M., Rasul, T., Akter, S., Rather, R. A. & Azhar, M., Feb 2026, In: Electronic Commerce Research. 26, 1, p. 93-119 27 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Artificial intelligence (AI) in tourism, hospitality, and service research: a new digital frontier for consumer engagement, psychology, and behavior
Rather, R. A., Rasul, T., Ladeira, W. J., de Oliveira Santini, F. & Ramkissoon, H., 2026, (Accepted/In press) In: Journal of Hospitality Marketing and Management.Research output: Contribution to journal › Comment/debate
1 Scopus citations -
Consumer Engagement and Brand Loyalty Towards Apparel Brands’ Social Media Pages: A PLS-SEM and NCA Approach
Riaz, Z., Abbasi, A. Z., Rather, R. A., Khwaja, M. G., Ting, D. H. & Raza, A., 2026, (Accepted/In press) In: Journal of Global Marketing.Research output: Contribution to journal › Article › peer-review
-
Customer Experience: Heterogeneity Insights From Meta-Analytic Synthesis
Ladeira, W. J., Lim, W. M., Rasul, T., Santini, F. D. O., Rather, R. A. & Shaheen, M., 2026, (Accepted/In press) In: Psychology and Marketing.Research output: Contribution to journal › Review article › peer-review
Open Access -
Customer journey research in tourism and hospitality: a hybrid approach and future research agenda
Mirza, F., Ting, D. H., Abbasi, A. Z., Rather, R. A. & Dwivedi, Y. K., 2026, (Accepted/In press) In: Current Issues in Tourism.Research output: Contribution to journal › Review article › peer-review