Ahmed Ahmed - Projects - King Fahd University of Petroleum & Minerals

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How digitally enabled customer complaining system enhances low-powered customers complaining intentions
Ahmed, A. (PI) & Al-Qahtani, N. (CoI)
1/07/21 → 31/12/22
Project: Research
Brand attachment, Self-Congruity, Brand loyalty, and Online Brand Advocacy
Al-Qahtani, N. (PI) & Ahmed, A. (CoI)
1/07/21 → 31/12/22
Project: Research

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