Projects per year
Organization profile
Organization profile
The Department of Management and Marketing fosters growth in both knowledge and wisdom in areas of Management and Marketing. Both of these disciplines are fundamentals in any business organization. Our focus is on the intersection of technology and business design, the valuation of companies and the marketing of products. Our students are at the helm of many companies and have been actively involved in starting numerous digital ventures.
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 6 Clean Water and Sanitation -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where Department of Management and Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Ghazanfar Abbasi
- Department of Management and Marketing - Assistant Professor
- Interdisciplinary Research Center for Finance and Digital Economy - Research Scholar
Person
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Mohammed Sani Abdullahi
- Interdisciplinary Research Center for Finance and Digital Economy
- Department of Management and Marketing - Senior Lecturer
Person: Researcher
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Ahmed Ahmed
- Department of Management and Marketing - Assistant Professor
- Interdisciplinary Research Center for Finance and Digital Economy - Research Scholar
Person: Researcher, Academic
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How Artificial Intelligence Enabled Wearable Devices Can Enhance Employees Wellness at Workplace
Ahmed, A. (PI), Basri, E. (CoI), Masoud, M. M. A. (CoI), Naeem, R. M. (CoI) & Al-Qahtani, N. (CoI)
1/05/26 → 1/05/29
Project: Research
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Service recovery in the age of artificial intelligence
Abdullahi , M. S. (PI), Abbasi, G. (CoI), Frimpong, K. (CoI) & Omair, M. (CoI)
1/04/26 → 31/12/26
Project: Research
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Leveraging AI, Block-chain and Metaverse Technologies to Drive Sustainable Consumer Behavior: A Pathway to Climate Action and Responsible Consumption
Abbasi, G. (PI), Mughal, M. (CoI), Ali, A. (CoI) & Sohail, M. (CoI)
1/04/26 → 31/12/26
Project: Research
Research output
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5D Virtual Reality and Tourists’ Visit Intentions: The Role of Inherent Innovativeness
Rifqi, H. M. & Frimpong, K., 2026, In: Journal of Tourism and Services. 17, 32, p. 37-62 26 p.Research output: Contribution to journal › Article › peer-review
Open Access -
A data-driven analysis of post-adoption engagement and advocacy in the fintech loyalty ecosystem
Ahmed, W., Al-Zaeemi, S. A., Ali, A. & Dwivedi, Y. K., Jun 2026, In: Journal of Marketing Analytics. 14, 2, p. 418-443 26 p.Research output: Contribution to journal › Article › peer-review
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Advancing Green Human Resource Management Aspects and Practices in Organizations: The Power of Fuzzy Importance Performance Analysis
Chowdhury, S. R., Mendy, J., Islam, M. A. & Rahman, M., 2026, (Accepted/In press) In: Sustainable Development.Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
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Early Career Research Award 2008
Arif, M. (Recipient), Tatar, N. (Recipient), Sohail, M. (Recipient), Al-Fares, H. (Recipient) & M. Wazeer, M. I. (Recipient), 2008
Prize
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Excellence in Research Award 2008
Arif, A. F. M. (Recipient), Tatar, N. (Recipient), Sohail, M. (Recipient), Al-Fares, H. (Recipient), Wazeer, M. I. M. (Recipient) & ur Rahman, S. (Recipient), 2008
Prize
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Excellence in Research Award 2015
Habib, M. (Recipient), Hussein, I. (Recipient), Chanbasha, B. (Recipient), Sharawi, M. (Recipient), Sohail, M. (Recipient), Harrabi, K. (Recipient), Mozahar Hossain, M. (Recipient) & Al-Sarkhi, A. (Recipient), 2015
Prize